Obviously, brands that call themselves "Bella San Luci" and "Mezzetta" (and let's not ignore Mezzetta's slogan, "Don't Forgetta Mezzetta") are posing as providers of Italian food, potentially trying to appeal to our desire for foreign things. But then, right on the front, you've also got the "California Grown" and "Premium California" labels. I'm honestly not sure what to conclude from this, except that perhaps this is an attempt to create a food that feels a little special, because of the foreign connections, but is also ordinary and American enough that people feel comfortable using it regularly in a variety of dishes.
If you look at the variety of recipes containing sun dried tomatoes, this certainly seems to be true, though this may be a relatively new development. Until a few years ago, I was certain that sun dried tomatoes were a foreign food, and that they were to be used in Mediterranean dishes only. This was probably instilled in me by my mother’s pasta salad, which I used to eat several times a week as a
child. It was a relatively simple meal to throw together, a mix of fusilli
pasta, Kalamata olives, artichoke hearts, marinated mushrooms, feta cheese, and
sun dried tomatoes, and it was beautiful (this isn't really a recipe, but you could throw it together if you want. You really don't need any more directions than this to make it. Go for it). It was also a mix of several very
strong flavors, and at some point my enjoyment spiraled into hatred of
everything in it (except the pasta; no matter how hard you try, you can’t hate
pasta). In the hierarchy of foods that I suddenly hated, the sun dried tomatoes
were at the top, and I didn’t even want them touching my food, much less taking
over as a main ingredient. However, like other things I irrationally hated as a
child (The Haunted Mansion ride at Disneyland, the musical Annie, sleeping), I have recently come around to sun dried tomatoes
again, and now I basically want to put them in everything. My return to sun dried tomatoes was inspired by a breakfast casserole recipe which I now make regularly, so I'd like to share that recipe now.
Cheesy Potato Breakfast Casserole with Cheddar & Sun-Dried Tomatoes
Photograph by The Kitchn |
If you actually make a salad and conform to a more reasonable portion size, this can be dinner for 8ish people, or 4 people if one of them is my 6'2" teenage brother.
It's recipes like the one above that make me re-think my veganism (albeit briefly). :)
ReplyDeleteFood labels are so misleading--whether they be "greening" the product or boasting about health benefits that don't actually exist, there needs to be some sort of reform regarding food labels. Someone should pull an Upton SInclair and write a "The Jungle 2".
ReplyDeleteEven when I used to hate tomatoes and tomato sauce, I used to love the taste of sun dried tomatoes. They never seemed foreign to me you're 'so' right in noting that the marketing tries to appeal to the customer by using Italian/Mediterranean culture to sell their product.
ReplyDeleteI love how you included a recipe with your essay! Definitely adds a lot. Plus it looks delicious.
ReplyDelete